The MBS store is manned by a 148-strong team which includes “Apple geniuses”, who are trained technical support personnel. “Singapore is special to us because it is an incredibly vibrant city which has a very clear vision and a continuous flow of passions and ideas which Apple can relate to,” he added. “Apple has a deep and rich history in Singapore, having opened our first corporate office (here) nearly 40 years ago in Ang Mo Kio,” said Mr Braithwaite, who worked with global architectural practice Foster + Partners to take the concept of the floating store from first sketches in 2013 to final realisation earlier this year.
The MBS store represents Apple’s unique and continuing relationship with Singapore, and is also a culmination of 20 years of Apple’s retail design globally, Apple’s senior director of worldwide retail Chris Braithwaite told The Straits Times. Spread across three levels, the MBS store also has an underwater boardroom at its basement level for entrepreneurs and developers to receive training and advice. Apple Marina Bay Sands, Apple’s third store after Orchard Road and Jewel Changi Airport, also features baffles – spherical strips of metal that act as massive blinds – that protect visitors’ eyes from the sun’s blinding rays and create a night-time lighting effect.Īn oculus or clear space in the ceiling lets in shafts of light for a touch of drama.
0 kommentar(er)
